0.0 drinking beers and wine yes or no?

Alcohol-free -0.0- is hot, hip and happening. It seems that no commercial block passes without 0.0 promotion. And it is also alive among the passers. It is one of the most frequently asked questions: is it wise to drink alcohol-free during your IkPas period or not? In this article you can read the redeeming answer!

As dusty as non-alcoholic beer used to be, it is so hip now. Sales of alcohol-free rose by 32 percent in 2018, which is even more than in previous years, reports the Dutch Brouwers trade association. One in twenty beers sold is now alcohol-free (source: nos.nl). About 5.2% of all the beer we drink in our country is alcohol-free. Lager is by far the most consumed beer, thick 81%. Special beers such as IPAs, Tripels, Bockbeers and Witbieren make up more than 10.5% of beer consumption. The rest are the beer mixes (source: bierista.nl).

Why do we increasingly drink 0.0?

The fact that we are increasingly opting for alcohol-free has to do with the following:

-Under the guise: 'casting is out, enjoyment is in', we increasingly choose quality over quantity. And quality is linked to health. So we drink more consciously.

-Was an alcohol-free beer or wine not exactly a treat in the past; nowadays taste and experience have been greatly improved. Some even approach the taste of real beer.

-As consumers, we are more than often 'bribed'. In other words: so much budget is spent on marketing that the consumer will automatically find it 'nice', 'tasty' or 'indispensable'. The brewers of the Netherlands have concluded a prevention agreement. In doing so, they take responsibility and spend more and more advertising money on the promotion of 0.0% beers (source: bierista.nl).

-Because we are increasingly making conscious and healthier choices, the alcohol-free range is increasing in our esteem. A glass of alcohol-free (250ml) contains 65 kilocalories compared to 112.5 kilocalories in a beer (also 250ml).

-Not only have the taste and image of 0.0 improved, the range has also expanded considerably. For example, white beers, IPAs and dark beers are available.

Can I drink 0.0 during my IkPas period?

Of course you can and can drink alcohol-free. Who are we to forbid you to do this? However, we would like to add a serious side note: we recommend that you do not drink anything at all that can be associated with alcohol. An alcohol-free beer is almost indistinguishable from the real thing, that's why. An alcohol-free drink makes the step to real alcohol smaller. Anyone else have a tonic?